Tuesday

MULTI TASKING

over christmas my dad suggested that my collection focus on beatles the band not beetles the bug and offered one of his ties (he considers himself a tie collector/expert) with beatles lyrics printed on it for inspiration. i don't really like music and i have absolutely no feelings towards the beatles, perhaps even a mild disregard so i'm gonna pass on that suggestion.

inspiration is actually the one thing i don't struggle with - i could come up with a different theme every day. one of my jobs was "director of color and concept" for express - it was amazing. i didn't have to get involved in the nitty gritty of design - i came up with the colors, prints and themes - the fun stuff - and i got paid for it!

now i have to do everything and it actually costs me money. in the last few weeks i've styled and retouched my spring lookbook (the second one - wasn't happy with the first), designed and sent out fall prints, e-mailed bloggers and stylists about the new collection, met with sales and pr showrooms, trafficed pr samples, made spring production orders, designed and sent out fall embellished pieces, updated and redesigned my website, started a blog, photographed samples for the on-line store, developed 2 custom pieces for clients, shopped vintage and new for embellishments and specs, paid invoices for make-up artists, hair stylists, photographers, factories and showrooms, sourced and bought fabric, and worked on 2 freelance projects.

i am a horrible combination of night owl, procrastinator and control freak. i'm really lucky to have an amazing assistant (love you amiko!) who is not only talented but extremely organized. she is going to be famous, i am 100% positive. however she insists on going to school, i have no idea why. well i know why but it still makes me mad.

i guess that brings me to my point - learn as many skills as possible before starting your own business. for a fashion line that's draping, pattern making, sewing, web design, jewelry making, photography, sketching, book keeping - the more you can do for yourself the cheaper it'll be and the happier you'll be with the results. i can't sew for shit and it is painful.

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