When I think of a clever phrase I hit the world wide web to see if anyone else has used it. If not I start the trademark process (currently awaiting approval on SEX, DRUGS AND ESCARGOT and BLESS THIS HO AND ALL WHO ENTER IT). I wish the rest of the fashion industry would follow suit. If I have to read the headline "Prints Charming" one more fucking time I'm going to trademark it. You'll have to pay me for your lack of creativity. Unless of course you are featuring my designs. Then it's fine.